Kirandeep kaur 8055
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Wednesday, 28 April 2010
Tuesday, 27 April 2010
My feedback on the music video
I have achieved my aim of producing a music video targeted at the techno genre as shown by my feedback recorded
Monday, 26 April 2010
Friday, 23 April 2010
Thursday, 22 April 2010
DVD cover feedback
The response from my techno audience I received was to add in my strap line which was on my advertisement to the actual DVD cover so it targets the audience of the techno genre as many were drawn into the strap line and found it helped them to make a final impression on the product. The font I used for the play list details should match the font I used throughout and I should enlarge the word ‘play list’ as this was important information. I was suggested to swap the artist name with the DVD name (leaving the DVD name at the top of the DVD).
Magazine advertisement feedback
I overall had a great response from the target audience however many comments were made for me to add on to my advertisement the image of the DVD covers so its more noticeable what is on sale. The other comment I received was to move one of the characters (alien) more upwards so the border don’t look like it includes the aliens space ship and is more identifiable for what it is.
Tuesday, 20 April 2010
My video aim summarised
Song - Super Mario Bros. Theme (Remix)
Producer - DJ Bouche
I will be using the flash action script (3.0) software to do my animation. The concept of the animation is there’s no subtitles and the idea will be purely not reality but fantasy almost like a game, linking back to the research of the techno genre audience majority having a hobbies of computer games (also the song comes from a background of gaming). Its simple not complicated there’s three unrealistic characters in this animation video a robot, alien and a space ghost monster.
Producer - DJ Bouche
I will be using the flash action script (3.0) software to do my animation. The concept of the animation is there’s no subtitles and the idea will be purely not reality but fantasy almost like a game, linking back to the research of the techno genre audience majority having a hobbies of computer games (also the song comes from a background of gaming). Its simple not complicated there’s three unrealistic characters in this animation video a robot, alien and a space ghost monster.
Flatlpan of DVD cover
My dvd cover has not come out clearer as the scanner was desgined for A4 paper and the paper i used to design my dvd cover on was A3
Flat plan of music magazine advertisement
My flat plan has not came out clear as the scanner was designed for a4 paper not A3 paper which I used to design my promotion on.
Plan in extended
I have gone into detail to organise what and who will be doing what and what I will need for the music video process.
Storyboard
My storyboard have not came out clear as the scanner was designed for A4 paper and my storyboard was planned out on A3 paper
Action plan
Here I have typed up a plan for when I should carry out each task; this will help me to use time efficiently and to know what part of the process I am working on.
Letter of approval
I have found DJ Bouches facebook and have posted this on his wall (shown in the screenshots too)
Dear Andrew
I am media studies A level student from the UK in yr 11 and I like one of your remixes of the super Mario track
http://www.youtube.com/watch?v=xFjucDT5o_k. As I am aware of copyright information I wanted to know if I could use this track (only for work purpose) to create animation video. I would really appreciate if you could give me permission and reply to this so the examiners would know you were the remixed this track and you have accepted this approval. I’ve tried to look for you record company or website but this was the only way I could get in contact with you about this matter.
Yours sincerely
kirandeep Kaur
Decision of the song
I have chosen DJ Bouches remix version of the Super Mario Brothers theme tune, this songs genre is Techno and video game music. This song genre has no video examples nor does this song have any lyrics. As this song does not have a video my decision of the video process for the song will not be influenced therefore my ideas will be fresh and will complement the song by making the video. The reason for the choice of song was down to my research which showed the techno audience is young and answered playing video game as their hobbies, therefore this song is a techno remix of a classic computer game theme tune. My video will use animation as it links with theme of gaming.
Feedback on music video questionnaire
The feedback I have taken into account is the people who answered ‘Techno’ in the second question ‘what type of music videos do you watch more than others’ as this is the audience I will be aiming my music video at. The feedback shows me in order for my target audience to watch the music video I will be creating; it would have to be creative and unique. The audience show a very high interest in computer games, which gives me a option of using animation in my video.
Feedback on magazine and DVD advertisement questionnaire.
It is very clear the audience wants to see something bright and least focused on the song artist. This would be difficult to present in order to attract my audience which finds advertisements to be persuasive as shown in the bar chart research. I will show the feedback of the chosen elements on my flat plan of the advertisement. All the questions have been answered by the Techno audience who I will be aiming this whole project at.
DVD cover and promotion codes and convention
Identifying DVD covers codes and conventions
This is an actual music DVD cover of a rock band. This shows performance based as the star persona is only shown and nothing else relevant to the title of the DVD cover.
This is a film DVD cover, this is a narrative as the images are shown from film and the star is in the actual character of who is in the film.
This is a drama DVD cover, this is performance based as the main front cover image is not shown as the character she plays but is presenting her product. The back cover shows narrative side as we see images taken from the drama.
Identifying magazine advertisement codes and conventions
The hip hop ghetto approach is strongly portrayed in this advertisement with the colours and the way star persona has covered his face. Red can be stereotyped for blood stereotyping how hip hop is presented
This is an actual music DVD cover of a rock band. This shows performance based as the star persona is only shown and nothing else relevant to the title of the DVD cover.
This is a film DVD cover, this is a narrative as the images are shown from film and the star is in the actual character of who is in the film.
This is a drama DVD cover, this is performance based as the main front cover image is not shown as the character she plays but is presenting her product. The back cover shows narrative side as we see images taken from the drama.
Identifying magazine advertisement codes and conventions
The hip hop ghetto approach is strongly portrayed in this advertisement with the colours and the way star persona has covered his face. Red can be stereotyped for blood stereotyping how hip hop is presented
Monday, 19 April 2010
Questionnaires
Advertisment and DVD cover questionnaire
Music video questionnaire
I have designed two different questionnaires one on the music videos and music advertising, this will help to extend my research and better understanding into planning what the audience of this song genre would like to see in the music video.
Music video questionnaire
I have designed two different questionnaires one on the music videos and music advertising, this will help to extend my research and better understanding into planning what the audience of this song genre would like to see in the music video.
Research in music genres
Rnb
R&B, or rhythm and blues, is a musical term that has changed drastically in meaning since it was coined by Atlantic Records executive Jerry Wexler in 1948 as a substitute for the term "race records." In a historical sense, R&B represents the point at which black music began to slowly mutate into rock and roll. In a modern sense, R&B is a genre of smooth pop music that is entirely centered on the vocalist. It retains elements of funk, hip hop and soul, but is completely different from the rhythm and blues of the 50s and 60s. LINKhttp://www.ehow.com/about_5044174_beginning-rb-music.html
Rnb music has changed and wont sound as 'jazz' like it use to and influenced by pop, whereas hip hop which is closely related to Rnb has some jazz elements for example Jay Z recent song (cannot remember the exact song) he has used a saxophone playing in the back of the song which has element of jazz. The target audience of Rnb be is mainly young teenagers to late 20's this is because a lot of Rnb songs are very slow and to do with love around this age is often where relationship's and break ups happen, the reason why it is not targeted mainly at people in their 30's or onwards is because they often are settled down and are not as delusional as teens or people in their 20's. The gender can be boys and girls equally as the songs invovle either boy singing about girl or girl singing about boy. As demonstrated in the video the dilemmas of love.http://www.youtube.com/watch?v=8k45LCa72Cw
Pop
Pop music is the abbreviation of popular music.Pop music is an ample and imprecise category of modern music not defined by artistic considerations but by its potential audience or prospective market. Pop is music composed with deliberate intent to appeal to the majority of its contemporaries.In opposition to music that requires education or formation to appreciate, a defining characteristic of pop music is that anyone is able to enjoy it. Artistic concepts such as complex musical form and aesthetics are not a concern in the writing of pop songs, the primary objectives being audience enjoyment and commercial success.
LINKhttp://audials.com/en/genres/pop_music.html
Generally it is a wide genre which influences many genres and has the rock and roll approach however it is different to rock ie heavy metal is completely different but associated with the rock genre. The gender its mainly aimed at is girls, boys would likey to listen listen to rock pop but not pop itself. The characterisitcs of pop are funky and energetic therefore the target audience is likely to be younger children to teens which fits their charteristic. Pop is an younger version of music compared to mature Rnb without the jazz and blues and of course the element of black music.
Techno
Techno is a form of electronic dance music (EDM)[1] that emerged in Detroit, Michigan (USA) in the mid to late 1980s. The first recorded use of the word techno, in reference to a genre of music, was in 1988.[2][3] Many styles of techno now exist, but Detroit techno is seen as the foundation upon which a number of subgenres have been built.[4]
LINK: http://en.wikipedia.org/wiki/Techno
Generally techno music is full of energy and don’t even need much lyrics to explain energy in the song. An example of this is Calvin Harris music video
LINK: http://www.youtube.com/watch?v=7rBC1wFTkCk
Video game music
Many games for the Nintendo Entertainment System and other early game consoles feature a similar style of musical composition that is sometimes described as the "video game genre." Some aspects of this style continue to influence certain music today, though gamers do not associate many modern game soundtracks with the older style. The genre's compositional elements may have developed due to technological restraints, and may also have been influenced by techno pop bands such as Yellow Magic Orchestra, which were quite popular during the period. Features of the genre include:
-Pieces designed to repeat indefinitely rather than having an arranged ending or fading out.
-Pieces lacking lyrics and playing over gameplay sounds.
-Limited polyphony.
-Only three notes can be played simultaneously on the Nintendo Entertainment
System. A great deal of effort was put into composition to create the illusion of more notes playing at once.
LINK: http://en.wikipedia.org/wiki/Video_game_music
Generally this genre of music is very basic to others I have researched also no music videos have been invented for this type of music, however this music genre has on going circle of remixes to either old game music and new. A example of this geners remix is Super Mario brothers by DJ Bouche.
http://www.youtube.com/watch?v=xFjucDT5o_k
Bhangra
Traditional Bhangra is a fusion of music, singing and the beat of the dhol drum, a single-stringed instrument called the iktar (ektara), the tumbi and the chimta. The accompanying songs are small couplets written in the Punjabi language called bolis. They relate to current issues faced by the singers and (dil the gal) what they truly want to say. In Punjabi folk music, the dhol's smaller cousin, the dholki, was nearly always used to provide the main beat. Nowadays the dhol is used more frequently, with and without the dholki. Additional percussion, including tabla, is less frequently used in bhangra as a solo instrument but is sometimes used to accompany the dhol and dholki. The dholki drum patterns in Bhangra music bear an intimate similarity to the rhythms in Reggae music. This rhythm serves as a common thread which allows for easy commingling between Bhangra and Reggae as demonstrated by such artists as the UK's Apache Indian.[2][3]As many Bhangra lyrics reflect the long and often tumultuous history of the Punjab, knowledge of Punjabi history offers important insights into the meaning of the music. During the last thirty years, Bhangra has enjoyed a surge in popularity worldwide, both in traditional form and as a fusion with genres such as hip-hop, house, and reggae.
LINKhttp://en.wikipedia.org/wiki/Bhangra
to sum this up bhangra is originated from Punjab it is a form of dance also music, it has changed during the years and has now days been influenced of different genres mainly rnb and hip hop. the energy of traditional bhangra is similar to rock as it has alot of energy in the music. It is aimed at both girls and boys as there are now recently more duet singing songs with girls and boys singing in those song, a famous female bhangra duet vocalist Miss Pooja has introduced duet singing to the younger generation. the target age group of this genre is all but it depends on what the lyrics for example, the song is about love it is unlikely a OAP would listen to it, age has not been a big issue in the bhrah industry as people in thier 20's, 30's,40's and even late 50's are famous in the bhangra industry. Bhangra is influenced by both Punjabi culture and is the start of Sikh music. this link shows all these elements of gender and age as well as punjabi culture. http://www.youtube.com/watch?v=9ZO8qsulYTA
Rock
The sound of rock often revolves around the guitar and it uses a strong back beat laid down by a rhythm section of electric bass guitar, drums, and keyboard instruments such as organ, piano, or, since the 1970s, synthesizers. Along with the guitar or keyboards, saxophone and blues-style harmonica are sometimes used as soloing instruments. In its "purest form", it "has three chords, a strong, insistent back beat, and a catchy melody."[1]In the late 1960s and early 1970s, rock music developed different subgenres. When it was blended with folk music it created folk rock, with blues to create blues-rock and with jazz, to create jazz-rock fusion. In the 1970s, rock incorporated influences from soul, funk, and Latin music. Also in the 1970s, rock developed a number of subgenres, such as soft rock, glam rock, heavy metal, hard rock, progressive rock, and punk rock. Rock subgenres that emerged in the 1980s included new wave, hardcore punk and alternative rock. In the 1990s, rock subgenres included grunge, Britpop, indie rock, and nu metal.
LINK http://en.wikipedia.org/wiki/Rock_music
Rock music has energy probably the only genre the way to express feeling especially when wanted to show anger or hyperness. The rock music has kept the expression and sounds fresh and dated.
Bollywood
Bollywood film music is called filmi music (from Hindi, meaning "of films"). Songs from Bollywood movies are generally pre-recorded by professional playback singers, with the actors then lip synching the words to the song on-screen, often while dancing. While most actors, especially today, are excellent dancers, few are also singers. One notable exception was Kishore Kumar, who starred in several major films in the 1950s while also having a stellar career as a playback singer. K. L. Saigal, Suraiyya, and Noor Jehan were also known as both singers and actors. Some actors in the last thirty years have sung one or more songs themselves; for a list, see Singing actors and actresses in Indian cinema.
LINK: http://en.wikipedia.org/wiki/Bollywood
Genreally alot of bollywood music is in films and sometimes it likes to add a western twist (recent movie Blue with kylie minogue singing) or Bhangra twist (recent movie Dan Dana Dan with Manke E). Its gender can be girls or boys, giurls because of the glamour of bollywood or boys because of the film but both genders are aimed at, the age range is all from young to old as most of the soundtrack in a Bollywood film are for all ages even if film is certificated to a certain age group. this vidoe is example as it shows alot of boollywood elements of glits and galmour the filmi element, girls and boys in the film and the aproach of going for a werstern look.
http://www.youtube.com/watch?v=5HD9mDSVELQ&feature=related
Urban Desi
urban desi is a new genre of music formed by the fusion of traditional Indian and Western urban music.[2]
LINK: http://en.wikipedia.org/wiki/Desi
This genre has influence of bhangra and bollywood sounds but fused with the western sounds of either hip hop, rnb or club etc. This sort of genre is aimed at girls and boys however unlike other Asian genres the age group of these are for teens of any age to people up to thier late 20's, the difference about this genre compared to most is that its aimed at others who listen to RnB or another genre which has nothing to do with Bhangrah or Bollywood by having fused thoese element of either poeple in the video or instrument.. As you can see in this video all these element are shown and demonstrated.
http://www.youtube.com/watch?v=LjfoSBnGAqw
R&B, or rhythm and blues, is a musical term that has changed drastically in meaning since it was coined by Atlantic Records executive Jerry Wexler in 1948 as a substitute for the term "race records." In a historical sense, R&B represents the point at which black music began to slowly mutate into rock and roll. In a modern sense, R&B is a genre of smooth pop music that is entirely centered on the vocalist. It retains elements of funk, hip hop and soul, but is completely different from the rhythm and blues of the 50s and 60s. LINKhttp://www.ehow.com/about_5044174_beginning-rb-music.html
Rnb music has changed and wont sound as 'jazz' like it use to and influenced by pop, whereas hip hop which is closely related to Rnb has some jazz elements for example Jay Z recent song (cannot remember the exact song) he has used a saxophone playing in the back of the song which has element of jazz. The target audience of Rnb be is mainly young teenagers to late 20's this is because a lot of Rnb songs are very slow and to do with love around this age is often where relationship's and break ups happen, the reason why it is not targeted mainly at people in their 30's or onwards is because they often are settled down and are not as delusional as teens or people in their 20's. The gender can be boys and girls equally as the songs invovle either boy singing about girl or girl singing about boy. As demonstrated in the video the dilemmas of love.http://www.youtube.com/watch?v=8k45LCa72Cw
Pop
Pop music is the abbreviation of popular music.Pop music is an ample and imprecise category of modern music not defined by artistic considerations but by its potential audience or prospective market. Pop is music composed with deliberate intent to appeal to the majority of its contemporaries.In opposition to music that requires education or formation to appreciate, a defining characteristic of pop music is that anyone is able to enjoy it. Artistic concepts such as complex musical form and aesthetics are not a concern in the writing of pop songs, the primary objectives being audience enjoyment and commercial success.
LINKhttp://audials.com/en/genres/pop_music.html
Generally it is a wide genre which influences many genres and has the rock and roll approach however it is different to rock ie heavy metal is completely different but associated with the rock genre. The gender its mainly aimed at is girls, boys would likey to listen listen to rock pop but not pop itself. The characterisitcs of pop are funky and energetic therefore the target audience is likely to be younger children to teens which fits their charteristic. Pop is an younger version of music compared to mature Rnb without the jazz and blues and of course the element of black music.
Techno
Techno is a form of electronic dance music (EDM)[1] that emerged in Detroit, Michigan (USA) in the mid to late 1980s. The first recorded use of the word techno, in reference to a genre of music, was in 1988.[2][3] Many styles of techno now exist, but Detroit techno is seen as the foundation upon which a number of subgenres have been built.[4]
LINK: http://en.wikipedia.org/wiki/Techno
Generally techno music is full of energy and don’t even need much lyrics to explain energy in the song. An example of this is Calvin Harris music video
LINK: http://www.youtube.com/watch?v=7rBC1wFTkCk
Video game music
Many games for the Nintendo Entertainment System and other early game consoles feature a similar style of musical composition that is sometimes described as the "video game genre." Some aspects of this style continue to influence certain music today, though gamers do not associate many modern game soundtracks with the older style. The genre's compositional elements may have developed due to technological restraints, and may also have been influenced by techno pop bands such as Yellow Magic Orchestra, which were quite popular during the period. Features of the genre include:
-Pieces designed to repeat indefinitely rather than having an arranged ending or fading out.
-Pieces lacking lyrics and playing over gameplay sounds.
-Limited polyphony.
-Only three notes can be played simultaneously on the Nintendo Entertainment
System. A great deal of effort was put into composition to create the illusion of more notes playing at once.
LINK: http://en.wikipedia.org/wiki/Video_game_music
Generally this genre of music is very basic to others I have researched also no music videos have been invented for this type of music, however this music genre has on going circle of remixes to either old game music and new. A example of this geners remix is Super Mario brothers by DJ Bouche.
http://www.youtube.com/watch?v=xFjucDT5o_k
Bhangra
Traditional Bhangra is a fusion of music, singing and the beat of the dhol drum, a single-stringed instrument called the iktar (ektara), the tumbi and the chimta. The accompanying songs are small couplets written in the Punjabi language called bolis. They relate to current issues faced by the singers and (dil the gal) what they truly want to say. In Punjabi folk music, the dhol's smaller cousin, the dholki, was nearly always used to provide the main beat. Nowadays the dhol is used more frequently, with and without the dholki. Additional percussion, including tabla, is less frequently used in bhangra as a solo instrument but is sometimes used to accompany the dhol and dholki. The dholki drum patterns in Bhangra music bear an intimate similarity to the rhythms in Reggae music. This rhythm serves as a common thread which allows for easy commingling between Bhangra and Reggae as demonstrated by such artists as the UK's Apache Indian.[2][3]As many Bhangra lyrics reflect the long and often tumultuous history of the Punjab, knowledge of Punjabi history offers important insights into the meaning of the music. During the last thirty years, Bhangra has enjoyed a surge in popularity worldwide, both in traditional form and as a fusion with genres such as hip-hop, house, and reggae.
LINKhttp://en.wikipedia.org/wiki/Bhangra
to sum this up bhangra is originated from Punjab it is a form of dance also music, it has changed during the years and has now days been influenced of different genres mainly rnb and hip hop. the energy of traditional bhangra is similar to rock as it has alot of energy in the music. It is aimed at both girls and boys as there are now recently more duet singing songs with girls and boys singing in those song, a famous female bhangra duet vocalist Miss Pooja has introduced duet singing to the younger generation. the target age group of this genre is all but it depends on what the lyrics for example, the song is about love it is unlikely a OAP would listen to it, age has not been a big issue in the bhrah industry as people in thier 20's, 30's,40's and even late 50's are famous in the bhangra industry. Bhangra is influenced by both Punjabi culture and is the start of Sikh music. this link shows all these elements of gender and age as well as punjabi culture. http://www.youtube.com/watch?v=9ZO8qsulYTA
Rock
The sound of rock often revolves around the guitar and it uses a strong back beat laid down by a rhythm section of electric bass guitar, drums, and keyboard instruments such as organ, piano, or, since the 1970s, synthesizers. Along with the guitar or keyboards, saxophone and blues-style harmonica are sometimes used as soloing instruments. In its "purest form", it "has three chords, a strong, insistent back beat, and a catchy melody."[1]In the late 1960s and early 1970s, rock music developed different subgenres. When it was blended with folk music it created folk rock, with blues to create blues-rock and with jazz, to create jazz-rock fusion. In the 1970s, rock incorporated influences from soul, funk, and Latin music. Also in the 1970s, rock developed a number of subgenres, such as soft rock, glam rock, heavy metal, hard rock, progressive rock, and punk rock. Rock subgenres that emerged in the 1980s included new wave, hardcore punk and alternative rock. In the 1990s, rock subgenres included grunge, Britpop, indie rock, and nu metal.
LINK http://en.wikipedia.org/wiki/Rock_music
Rock music has energy probably the only genre the way to express feeling especially when wanted to show anger or hyperness. The rock music has kept the expression and sounds fresh and dated.
Bollywood
Bollywood film music is called filmi music (from Hindi, meaning "of films"). Songs from Bollywood movies are generally pre-recorded by professional playback singers, with the actors then lip synching the words to the song on-screen, often while dancing. While most actors, especially today, are excellent dancers, few are also singers. One notable exception was Kishore Kumar, who starred in several major films in the 1950s while also having a stellar career as a playback singer. K. L. Saigal, Suraiyya, and Noor Jehan were also known as both singers and actors. Some actors in the last thirty years have sung one or more songs themselves; for a list, see Singing actors and actresses in Indian cinema.
LINK: http://en.wikipedia.org/wiki/Bollywood
Genreally alot of bollywood music is in films and sometimes it likes to add a western twist (recent movie Blue with kylie minogue singing) or Bhangra twist (recent movie Dan Dana Dan with Manke E). Its gender can be girls or boys, giurls because of the glamour of bollywood or boys because of the film but both genders are aimed at, the age range is all from young to old as most of the soundtrack in a Bollywood film are for all ages even if film is certificated to a certain age group. this vidoe is example as it shows alot of boollywood elements of glits and galmour the filmi element, girls and boys in the film and the aproach of going for a werstern look.
http://www.youtube.com/watch?v=5HD9mDSVELQ&feature=related
Urban Desi
urban desi is a new genre of music formed by the fusion of traditional Indian and Western urban music.[2]
LINK: http://en.wikipedia.org/wiki/Desi
This genre has influence of bhangra and bollywood sounds but fused with the western sounds of either hip hop, rnb or club etc. This sort of genre is aimed at girls and boys however unlike other Asian genres the age group of these are for teens of any age to people up to thier late 20's, the difference about this genre compared to most is that its aimed at others who listen to RnB or another genre which has nothing to do with Bhangrah or Bollywood by having fused thoese element of either poeple in the video or instrument.. As you can see in this video all these element are shown and demonstrated.
http://www.youtube.com/watch?v=LjfoSBnGAqw
Sunday, 18 April 2010
Music videos are important to marketing
Music videos are used as a marketing technique to promote the producers and singers. There are two independent ways to view music videos this is by TV (music channels such as 4music and MTV especially dedicated for this service and a new service introduced is music on demand) and internet by going on to websites such as Youtube, yahoo, msn music and Aol music etc. Another technique used to promote producers and singers is by advertisement in magazines, newspapers and billboards etc, but this technique is powerful in it own way as there are differences between production methods used with print production and video.
http://www.virginmedia.com/music/
The music on demand service shows all updates on the TV of new release of music videos from all genes such as pop, rock, electro, Bhangrah etc. Having a music service on virgin medias on demand service is helping promote music videos more as this is a new way forward of watching music video in comfort and browsing music videos in HD, big screen and surround sound quality (killing two birds with one stone) latest figures show virgin on demand services viewing figures have went up to 50% rise.
http://www.independent.co.uk/news/business/news/virgin-media-on-demand-view-figures-rise-by-50-per-cent-1886319.html
It’s more easier and simple to access music videos, therefore its important to make a good piece of a music video. Every music scene gives out awards for the best video, emphasising my point how important music videos are to be nominated to promote the producers and singers. Viewers are the ones who make the judgement of the best music video by casting their votes in a system (what ever is suitable with the music ceremony holders). These ceremonies help give recognition to music videos chosen by public which impact the promoters and they goal is achieved. These ceremonies also prove production wise the power a music video now has over a print production of an advertisement, key for a successful market for a promoter is a music video.
http://www.virginmedia.com/music/
The music on demand service shows all updates on the TV of new release of music videos from all genes such as pop, rock, electro, Bhangrah etc. Having a music service on virgin medias on demand service is helping promote music videos more as this is a new way forward of watching music video in comfort and browsing music videos in HD, big screen and surround sound quality (killing two birds with one stone) latest figures show virgin on demand services viewing figures have went up to 50% rise.
http://www.independent.co.uk/news/business/news/virgin-media-on-demand-view-figures-rise-by-50-per-cent-1886319.html
It’s more easier and simple to access music videos, therefore its important to make a good piece of a music video. Every music scene gives out awards for the best video, emphasising my point how important music videos are to be nominated to promote the producers and singers. Viewers are the ones who make the judgement of the best music video by casting their votes in a system (what ever is suitable with the music ceremony holders). These ceremonies help give recognition to music videos chosen by public which impact the promoters and they goal is achieved. These ceremonies also prove production wise the power a music video now has over a print production of an advertisement, key for a successful market for a promoter is a music video.
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